Who We Are
Skin care visionary Paula Begoun founded our company with one goal—help women uncover the truth about skin care. Over 35 years ago, she set out to discover which products would actually transform skin’s appearance and health and which were just fluff. True to that legacy, Paula’s Choice Skincare formulates effective products rooted in scientific research and backed by real results.
Beauty Begins with Truth
Since 1995 we’ve been questioning ingredients, following the facts and standing up for the consumer, because you deserve products that work exactly as they claim to. We do the research and formulate smart, efficacious products that transform skin of all ages and types for the better.
Smart Beauty Philosophy
You deserve smart skin care choices—minus all the hype. Our philosophy? Smart Beauty. Because the products you use should work and be good for your skin, no exceptions. Our formulas are effective, safe and backed by cited research we share with you along the way.
Smart. Safe. Effective. Fragrance-free. Cruelty-free. Non-Irritating. Made in the USA.
We carefully formulate our products without artificial dyes or fragrances to minimize the risk of sensitivity. To ensure this is the right product for you, please always patch test & note skin’s response over the next 48 hours prior to use.
SKIN BALANCING Pore-Reducing Toner is ideal for those with normal to oily or combination skin who are also struggling with enlarged pores, bumps, and dry flaky areas of skin.
Water (Aqua), Glycerin, Butylene Glycol, Niacinamide, Polysorbate 20, Adenosine, Anthemis Nobilis (Chamomile) Flower Extract, Arctium Lappa (Burdock) Root Extract, Hydrolyzed Jojoba Esters, Sodium PCA, Panthenol, Sodium Hyaluronate, Ceramide NP, Ceramide AP, Ceramide EOP, Phytosphingosine, Cholesterol, Tetrahexyldecyl Ascorbate, Oleth-10, Sodium Lauroyl Lactylate, Caprylyl Glycol, Hexylene Glycol, Sodium Citrate, Xanthan Gum, Trisodium EDTA, Phenoxyethanol
After cleansing, apply toner to a cotton pad and gently stroke over face and neck. Do not rinse. Follow with the rest of your morning or evening skincare routine. For daytime, finish with a broad-spectrum sunscreen rated SPF 30 or greater.
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